Super-Manager, Mike Dorsey was busy this week educating some kids! He volunteered to share his career experience with some students at a local school:
“Career day was GREAT at Westgate Elementary in Tyson's Corner!!!! I spoke to Five Classes and spoke about Curry's and what our job/industry was like and took them out to the Aston and pulled some diagnostic codes and taught them how the OBD system works. They all had lots of questions. I handed out about 25 "Curry's Coolers" and gave five winners circle cards to the classroom teachers and the Career day organizer/administrator. By the time I was going to the last class there were kids stopping me in the hall asking about "THE JAMES BOND CAR"....”
More about Mike: www.themichaeldorsey.com
Showing posts with label Aston Martin. Show all posts
Showing posts with label Aston Martin. Show all posts
June 9, 2011
March 22, 2011
SNEAK PEEK - Curry's gets a new logo!
With a new store on the horizon (look out for the announcement soon on our website) the Curry's team decided it was time for a refresh on the logo, so we got our marketing team to sit down and come up with some ideas that we could all look over and debate... so... here are the early ideas...
Now the whole team agreed the top logo was heading in the right direction, it added the website address which has been something we have been looking to add to the logo for a while now, but everything felt a little crowded. The middle one was a 'no-go' from the first minute, everyone agreed it was too confusing, too many messages in one block, and too much italicising!
So the bottom design was a favourite with the marketing department, bringing the Curry's family crest back into the logo was seen as a positive move, and giving it the feel of an automotive badge felt right.
So the final design, you ask...
We will be unveiling it officially in the next couple of weeks so here are a few little sneak peeks at the design elements we have incorporated:
As you may have imagined the Curry's family crest is staying, we not only feel it reminds our customers that we are a family business, first and foremost, but the Curry Crest has always been used by us as a seal of excellence for all of our services.
You may be able to see a hint of a wing, think Aston Martin, think Mini Cooper and you will be some way to getting the design cues we ended up working from...
This second sneak peek shows you for the first time our new font. Our approach for the whole design was to present an image that embodied both the 'golden age' of customer service and family values tied to a modern forward thinking look and feel. We hopefully succeeded in this by using a modernist font, the inclusion of the URL within the logo and the retro automotive badge imagery.
Now the whole team agreed the top logo was heading in the right direction, it added the website address which has been something we have been looking to add to the logo for a while now, but everything felt a little crowded. The middle one was a 'no-go' from the first minute, everyone agreed it was too confusing, too many messages in one block, and too much italicising!
So the bottom design was a favourite with the marketing department, bringing the Curry's family crest back into the logo was seen as a positive move, and giving it the feel of an automotive badge felt right.
So the final design, you ask...
We will be unveiling it officially in the next couple of weeks so here are a few little sneak peeks at the design elements we have incorporated:
As you may have imagined the Curry's family crest is staying, we not only feel it reminds our customers that we are a family business, first and foremost, but the Curry Crest has always been used by us as a seal of excellence for all of our services.You may be able to see a hint of a wing, think Aston Martin, think Mini Cooper and you will be some way to getting the design cues we ended up working from...
This second sneak peek shows you for the first time our new font. Our approach for the whole design was to present an image that embodied both the 'golden age' of customer service and family values tied to a modern forward thinking look and feel. We hopefully succeeded in this by using a modernist font, the inclusion of the URL within the logo and the retro automotive badge imagery.
The official, full version of the logo will be unveiled soon, in the meantime we'd love to get your feedback on the elements we've included, tell us what you think!
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